Interview: Jasmin Howell From Friend In Fashion.

  • Style
posted by Dajana

Style is something that can’t be bought. Yes money can buy nicer clothes, prestigious brands and plenty of shoes but only someone with style can take a piece, no matter what the price tag, and make it fit just right with the perfect additives. Style is what came into mind when we selected Jasmin Howell from Friend In Fashion to guest blog for us here at This&That. Her outfit post’s combine a mixture of high street labels, designer brands and your everyday bargain buys and she makes them look incredible every time.

We sat down with Jasmin and attempted to bottle up a little of that stylish knowledge for ourselves asking her all about shopping the site, her Summer favorites and what blogging means to her.

Wearing the Insight Dipper Shorts

Dajana: Thanks so much for getting involved and creating some wonderful content for our blog! When did you first discover our site?

Jasmin: I’ve been shopping SurfStitch for a couple of years now. I think I first came across the store, when I was about to head overseas and was looking for swimwear and sundresses to fill my summer luggage.

D: What are you generally browsing our new arrivals for?

J: I’m loving the introduction of Australian designers like Camilla and Marc, Zimmermann and Tigerlily to SurfStitch and make habit of always check back which new arrivals hit the site.

D: Now you’re a Melbourne girl so Summer probably doesn’t heat up quite as much for you as it does for us here on the Gold Coast but once the weather does get warmer are you a floating dress or a shorts and singlet kind of girl?

J: Both! I love summer and am definitely in my element when it comes to summer fashion. There is nothing I love more than a floaty sundress on a warm summer’s day, but I equally love a great pair of denim cut-offs. My latest favourites have to be the ‘Insight Dipper Short’.

Wearing the Roxy Suntoucher Shorts and a Wildfox knit.

D: What’s your must have accessory for Summer?

J:  An amazing pair of sunglasses are a must for summer!  My SurfStitch top picks are:
RAEN NERA SUNGLASSES – BRINDLE TORTOISE SILVER
WAITING FOR THE SUN MIAMI SUNGLASSES – PASTEL GREEN
LE SPECS ALOHAHA SUNGLASSES – COCONUT SANDY TORT


D: Now let’s talk blogging. If you could describe your blog in three words what would they be?

J: Fun, feminine, creative. Friend in Fashion not only follows my style, but also my travels, so there is also an element of adventure to the blog.

D: How did you get into blogging and what do you aim for with each new chapter of Friend In Fashion?

J: To be honest, when I first started blogging, I knew very little about the whole blogging world. I wanted to start a style diary and it really evolved from there. I became a part of the blogger community and now I’m fortunate enough to have the opportunity to work with amazing brands and stores like SurftStitch. As for what’s next? I like to take each opportunity as it comes, but you can definitely expect more travel and International style inspiration from/on Friend in Fashion.  

Wearing the Tigerlily Villa Blanche Midi Dress.

Dajana: What is your go to SurfStitch brand for:

A.     Bikini’s –

Jasmin:  Zimmermann

B.      A knockout evening outfit –

Jasmin: Cassette Society  

C.      Your favourite everyday shoe –

Jasmin:  Sole Society

D.     A Summer getaway –

Jasmin: Tigerlily

D: And finally, what are your predictions for this seasons hot trends?

J: As always, Spring/Summer is all about colour, especially lots of neon brights. My summer wardrobe will also be filled with crisp whites – dresses, shorts and tees.  

Wearing the MinkPink Altitude Mini Skirt on sale for just $18!