posted by bcooling@surfstitch.com

    Nathan Baxter
    Brand Manager for Australia & New Zealand, Wrangler



    Why do you love denim?
    Denim is timeless. A great pair of jeans will mold and conform to your body. Denim tends to take on a life of its own – it’s always changing and gets better with age.

    What do you look for in a pair of jeans?
    I look for a reputable brand that is known for quality – a good pair of jeans is an investment piece. Fit is obviously a key consideration, as is wash which depends on what looks I’m going for.

    What is the brand’s heritage?
    Wrangler came from humble beginnings back in 1904 when denim factory worker, Charlie Hudson and his brother Homer setup the Hudson Overall Company, producing work clothes for railway workers on America’s East Coast. Sales were booming and they merged with the company that revolutionised denim work wear with its concept of proportional fit, Blue Bell. In 1947, Wrangler was introduced and designed in collaboration with famous tailor, Rodeo Ben. Wranglers was endorsed by Rodeo stars including the legendary Jim Shoulders and Bill Linderman, and before long icons including Robert Mitchem, Steve McQueen, John Lennon and Mick Jagger were knocking on the door. With that came Wrangler’s golden decade of denim – the 70s. Wrangler introduced more cuts, styles, washes, treatments and denim innovation than ever before, laying the foundations for a lot of what we make today.

    What is Wrangler’s design philosophy?
    We have a very clear idea on what Wrangler is as a brand and what inspires us. ‘Timeless’ is an important characteristic of Wrangler. We’ve seen brands come and go with the trends, but we strive to create product that will still be relevant in 5, 10 or 20 years time. I still wear Wrangler jeans and jackets from 5 years ago and they just get better with age, and more importantly remain relevant.

    Talk us through the inspiration behind the new season collection…
    Winter draws inspiration from 70s classic sportswear and a West Coast slacker attitude. This can be seen through clean styling, cut and sew detailing, 90’s thrift prints, chunky twist yarn knits that all tie in well to vibrant 70’s indigos, vintage blues and vintage blacks.

    What will we see you wearing from the collection?
    For the bottom, The Smith in Drag Black has been my go-to so far, and I’m really excited about the washes still to come in this fit. For the top, the Notorius Denim Jacket in Sulphur Indigo is super clean and a classic vibrant Wrangler blue, and for a more relaxed look I’ll be wearing the Oxford Parka in Mid Blue – both are excellent with black denim.


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