Watch: Snapback Denim by Cheap Monday
Cheap Monday was created in March 2004 by infamous denim lover & collector Örjan Andersson, it was his act of positive defiance to deliver great quality fashionable jeans at a great price – the antithesis of the high priced ‘super premium’ jeans that were starting to dominate at the time. The first Cheap Monday style called ‘Tight’ was like a breath of fresh air not only because of its great price but also because of what it was; unwashed, super-tight fitting stretch denim jeans with a bold skull as the logo on the patch, they gave a sharp modern look that was clean and confident. Tight was an immediate success, the first 800 pairs sold out in just two weeks and so the scene was set for success for the defiant little brand from Stockholm whose rally cry is ‘Over My Dead Body’.
Welcome to their latest collection – Snapback Denim.