Watch: 'Wear with purpose' by Neuw Denim
Neuw are passionate about jeans and they want you to be as well, seeking out the best of styles from past to present the one thing that remains constant is quality. Wear your denim with purpose, let it take on a life of its own. Rips, tears, stains and stretches are friends of denim and build character with every wear, holding onto experiences like a stylish sponge. Neuw’s wear with purpose is about one thing: Jeans and how you wear them. This clip features the Hell Skinny jean in all its gritty glory.