Behind The Scenes: SWELL's Spring Campaign Shoot

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posted by James Willmott

There is a special feeling that comes alongside packing up and cruising down the coast, car equipped full of boards, camping gear, and a handful of your best friends. Throw in a photographer and the latest collection of new season garments and you folks, have yourself the Spring 2016 SWELL campaign shoot.

The crew of creative minds lucky enough to be involved consisted of our very own Jack Lynch, accompanied by Jacob Boylan, Brodie Jackson and Jay Button, all mixing their respected worlds of surf and art to bring to life something amazing, and something new for us all to feel a part of the journey.

Hardly sounds like work, does it? Check out some exclusive behind the scenes shots to showcase the bigger picture, and stay tuned for the product drop early August.

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