Celebrating International Bikini Day

  • Life
posted by James Willmott

“Itsy bitsy teenie weenie yellow polka-dot bikini” – lyrics forever etched in people’s minds after Brian Hylands’ hit in the early 1960’s.

Manifestly, almost anything can be claimed as “International something Day” but let’s not forget the most important International celebration day of them all, International Bikini Day, which we all have the joy of celebrating today, July 5th.

One could say this significant day in history has shaped every female’s wardrobe around the world. Today celebrates the anniversary of legendary French designer Louis Reard boldly stepping outside the much regulated swimsuit design box and experimenting with new cuts and styles that would soon became known as “the world’s smallest bathing suit”. Prior to Reard’s first designs, women’s swimsuits covered a large majority of a women’s core and legs, so as the design was released, as was the world’s reactions of standing by in awe due the wearer’s naval being exposed (and controversially accepted) for the very first time.

The bikini (named after the U.S atomic test that took place off Bikini Atoll, in the Pacific Ocean earlier that same week of Reard’s release in Paris) originally did not see much success, that was until the coastline cultures in the United States fell in love with the designs throughout the mid 1960’s, the decade that changed the world forever through the display of freedom for one to be whoever you wanted to be. From there, swimwear would officially never be the same. Fast forward 70 years and the styles now available still reveal the cheeky, fun loving side of Reard’s original designs, with modern day twists of colours, materials and new age cuts thrown into the mix to bring them into present day.

So, how do you play your part on this amazing day you may be asking? Well, that’s the easy part! Grab your favourite bikini, round up your best friends, and hit the closest beach! From all of the SurfStitch team, happy International Bikini Day!