Behind The Scenes: The SurfStitch Swimwear Campaign

  • Life
posted by James Willmott

Sail away with us as we take you on a dreamy summer holiday, eloping to the beautiful New Caledonia to create new swimwear rituals and unforgettable memories.

A small group of islands 1770km east of Australia set the stage for our swimwear campaign production; with its turquoise waters and intriguing landscapes playing the perfect host for the our talented cast and crew for several exciting days abroad.

So why New Caledonia? Apart from its obvious beauty, it brings our favourite French qualities to a Pacific Island paradise, and it’s just a two hour flight from Brisbane. Follow our travel diary below!

Special thanks to all our great hosts – Hilton Noumea, Nouvelle Calédonie Pacific Heart, Sheraton New Caledonia, Escapade Island Resort and AirCalin.

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Travel Diary

Day 1 – Travel Day to Noumea

Sydney International Airport was our meet point, with local talent and crew with interstate travelers flying in from Brisbane and the Gold Coast, ready for our tropical island adventure. There was an underlying mix of nerves and excitement as we embarked on our first international SurfStitch campaign shoot.

Landing in the late afternoon, we were serenaded by a local band and greeted by our friendly hosts Sebastian and Geoff from Nautilus Tours who took us straight to the Hilton in Noumea where, after a crew briefing and meal, we were treated to enormous rooms, to get a good night’s rest.

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Day 2 – Shoot Day 1 Noumea’s Islets.

After early call times for hair and make up the crew were out the door at 7.30am and headed to the Marina to board Black Mamba our catamaran for the day to explore Noumea’s Islets.

The day could not have been more perfect, no clouds, just blue skies, sparkling turquoise sea and bright sunshine as we began the first shots on the boat with the girls, stopping along the way at Escapade Island and Duck Island just in time for sunset.

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Day 3 – Travel Day and Shoot Day 2 Bourail

We departed our lovely hosts at the Hilton early to hit the road north to Bourail for some afternoon shooting. As we got closer to Bourail we saw the high rises and commercial buildings fall away to natural landscapes of stunning mountains, rivers and ravines – feeling more and more remote as we approached.

We arrived at the newly built Sheraton, had a quick bite, then it was off to local beaches to capture the glorious afternoon sunshine.

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Day 4 – Green Island

Super excited for the day on Green Island, we awoke early to unfavourable conditions. But with so many styles left to shoot we loaded onto the speed boats, taking our chances against the storm that was building on the horizon.

On a tiny little island in the middle of the Pacific we captured more content and Brinkley headed out to catch a wave. We managed a quick lunch on the move and a few more shots before the storm rolled in and we raced it back to the main island.

The rain hit and we waited it out back at the resort to capture the final styles, finishing the day with interviews with the girls to discover their swimwear rituals. We wrapped the shoot with a local BBQ so the crew could relax and unwind by fire light…

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Love the behind the scenes? Check out the finished campaign HERE.