posted by

    Alison Hootman
    Director & Marketing Manager, Mavi



    Why do you love denim?
    Its versatility and longevity – it’s the go-to piece in your wardrobe that never fails and keeps getting better with age!

    What do you look for in a pair of jeans?
    Fit, wash, and quality, as well as whether the trending shape actually suits me!

    What are Mavi’s core values?
    High quality denim, great washes, versatility in design and perfect fit. We also have a policy of manufacturing jeans uniquely for each country it supplies.

    Talk us through the inspiration behind the new season collection…
    The Autumn Winter 15 Collection offers a clean, directional and edgy aesthetic for the season. Dark indigo, grey and black washes are the foundation.

    What are the key materials, washes and fits for the season…
    We have three key points of difference this season. The first is Reform Fabric which acts as a second skin – it has four times more hold that regular stretch fabric. The second is the Dream Fit which defines the shape of the leg – they’re body contouring and ultra-slimming with the look of heavier traditional denim. Finally, we have the Sport Knit Denim which is French terry knitted fabric which offers a relaxed alternative to traditional denim – it has a soft hand feed and is ‘sweat’ denim at its best!

    What will we see you wearing from collection?
    My personal favourites are ALISSA ANKLE in Mid Gold Reform and LEONA Mid Sporty.


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