Meet Your Maker: Damien Horan of Assembly Label's BREEZE Collection

  • Style
posted by Kate McCart

We caught up with Damien, the creative brain behind Assembly Labels‘s new BREEZE collection. Full of free-flowing fabrics and seaside stripes, the collection is inspired by the purest form of coastal living – the ocean energy and surrounding winter air. Damien has cleverly sewn the essence of the sea through the men’s and women’s pieces to create a collection of effortless everyday essentials.

Read on to get the scoop on his picks from the collection, a typical day at Assembly HQ and what’s been blasting in the office lately.

How long have you worked at Assembly?

3 years.

What’s your role at Assembly?
Director and office all-rounder.

What is the inspiration behind the BREEZE collection? How is it different to past collections?
It’s inspired by our coastal surrounds. Light, airy stripes and washed out denim play a significant role in setting the scene for laid-back beach days.


What will we see you wearing from the BREEZE collection?
The Coast Stripe Tee and Legacy Washed Denim Jean. 

Describe your workspace?
Clean, organised and functional. It’s run like a Swiss watch.

Walk us through a typical day at HQ…
Coffee, emails, meetings, design, emails etc…

Tell us a couple of quirky things that go on behind the scenes at Assembly??

We can spend long hours contemplating what to eat for lunch, not to mention the decision making that surrounds each collection… We’re very particular, but we feel this makes for great ranges!

Describe the team in 3 words…
Guided by devices.

What’s music has been blasting in the office lately?
The Modern Lovers.


Describe your morning routine…
Coffee is high priority, followed by a surf (if time permits) and then into work.

What’s your ideal Sunday?
Nice waves and fine dining with good company.

What do you get up to outside of work?
Surfing and relaxing with my wife.


Where’s paradise?
I’m still happy seeking it out. For me, it can’t be defined by one place – I enjoy the search.

The last place you travelled?

Next stop?

What’s the next big thing to come out of Assembly?
We’re concentrating on refining our collections and defining our aesthetic, which we feel will portray a clear message of what Assembly is about. A small homewares collection is also in the pipeline.

Shop the Assembly BREEZE collection here!