Friends of SWELL: Deni Paradise

  • Style
posted by James Willmott

Deni Paradise, one name to keep fresh in your memory bank. The Australian graphic designer has created a well renowned and professional reputation in the artisitc world, specialising in editorial designs, promotion material and branding, turning heads through both her creative and inspirational projects. Using many different and untouched mediums, Deni creates magic with everything she touches, and ladies and gentleman, the new SWELL Campaign was certainly no different.

Heading up her own business venture Habitual Feels, Deni used her unique touch to create incredible collages for SWELL’s Women’s Campaign through the use of her attention to detail and ability to piece together something special out of something so simple. As you may have guessed, Ms. Paradise is another Friend Of SWELL and we couldn’t be happier.

Read on as we introduce her creative world and find out why working with SWELL was so special.

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Thanks for catching up Deni! What’s been happening in your creative world?
No worries! At the moment I am doing some exciting collaborations with a few Australian fashion bloggers and stylists that are keeping me busy and very inspired.  Also working on a new site for Habitual Feels with some exciting new features so keep your eyes peeled!

Can you tell us about Habitual Feels and how it first came to fruition?
After finishing studying at CATC Design School on the coast I went straight into freelancing. I found myself getting stuck with the same kind of jobs (logos, flyer designs etc.) and felt I needed a daily creative outlet and to do something more me. I had a wild archive of inspiration to show and wanted to express that. I have always had a love for mixed media and Digital Art so I started messing around with more and more layering on Photoshop and eventually came up with a design that turned into Habitual Feels template

You’ve just wrapped up working on SWELL’s campaign. Can you tell us what important part you played?
I had the privilege of working on some collages for the Spring collection look book. We focused on six products,their prints/textures and I created five collages to showcase it.

Your work is amazing, can you tell us where you draw inspiration?
Thank you! Andy Warhol, Leslie David, Ernesto Artillo and Xochi Solis are definitely a massive inspiration to me. Their all so bold, colourful and their layering is to die for.tile-1
Describe your workplace.
To be honest it is rare to see the desk completely clean haha! I have a lot of books, colour, materials, paint & notes everywhere! Creative chaos really!

Can you tell us about your experience working with SWELL and how it differed from working on other projects in the past?
Honestly, seeing the garments in the flesh and inspiration behind it was the part I most enjoyed. Plus most of my work is all online, most brands I collaborate with are interstate so it was so great to come in and meet the lovely team plus see behind the scenes of the Spring collection!

What tunes will we catch you listening to while you are getting creative?
I enjoy a wide range of music so it’s hard to say but my all time favourites are LCD Soundsystem and Talking Heads.

Describe your style of work?
Distinct, bold & a creative frenzy.

What recommendations would you give to young up and comers looking to pursue a career with their creative edge?
Don’t be afraid to get yourself out there.tile-2 tile-3 tile-4