Element's Make It Count: Talking Shop with Team Manager, Leigh Bolton

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posted by James Willmott

Looking to win an all expenses trip to Barcelona, Spain? Good news if you’re a skater. The Element Make It Count Series is back with a new format for 2017! To enter, post your best minute of footage using the hashtag #ElementMakeItCount, and be sure to include the city you live in.  Submissions will be accepted from Friday 23rd of June to Monday 14TH of August.

To make things even more exciting, the Element Australia and New Zealand skate team will choose the top 5 best submissions. Those 5 skaters will then be flown to the Gold Coast, QLD where they will be welcomed into the brand’s family and put on flow to receive boards for a year!

To learn more about the Make It Count initiative, we caught up with Australian Team Manager, Mr. Leigh Bolton.

For those who don’t know, can you tell us briefly about Element Make It Count?
The Make It Count series is a chance for every skateboarder in Australia and New Zealander to submit up to 1 minute of skate footage and have the chance to win an all expenses paid trip to Barcelona to film their own street video part with the Pro Element skate team and receive Element sponsorship for a year.

How can people get involved this year?
Anyone can upload up to 1 minute of their best skate footage to Instagram or Facebook  using the hashtag #ElementMakeItCountAUSNZ  before the 21st of August.

What’s different from previous years?
Last year we ran a skatepark series in each major state, this year we are running it digitally via social media. This gives absolutely every skateboarder in the country the chance to enter and be in the running to win the major prize.

Who are the judges?
The Element Australia skate team will be judging every entry. Dennis Durrant, Nathan Jackson, Alex Lawton, Andrew Beauchamp, Mitch Morrison, Sam Atkins, Jake Darwen, Trent Riley, Christian Low, Chase Collins and more. 

When are the winners drawn?
Winners will be drawn on the 25th of August at Precinct where we will have an event for the finalists. 

Are you hoping to find the next best street skater in Australia with this initiative?
Yes! This is an amazing way to see the progression of skateboarding in Australia and to have everyone’s footage judged by the likes of Dennis Durrant and Alex Lawton is amazing.

What’s one tip you’d send to all participants for their video entries?
I would say to just upload your very best footage, it doesn’t matter if its already been used in other videos or if you’ve put it on social media before. Upload, hash tag, that’s it!