WINTERMISSION: The Future Of Wetsuits With Patagonia
‘To build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis’, Patagonia’s mission statement truly says it all. Sure, the brand known for the great messages of sustainability have their ways of achieving these goals through internal processes designed to deliver on minimising their mark on the environment, though then we think wetsuits and how these processes can be applied. We know they’ve said farewell to the games oldest player, neoprene, opting for natural materials (and let us tell you, they’re certainly bringing food to the table for performance, comfort and warmth), though how do they do it?
Take a flick and discover Patagonia’s future of wetsuits below and be apart of the change!
Our design philosophy is simplicity. We found that by taking rubber from hevea trees and then using the Yulex purification, which is really clean and simple, we could cut back a lot of the process and reduce the carbon footprint. – Tetsuya O’Hara, Director of Innovation Research at Patagonia.
“We knew using natural rubber would reduce CO2 emissions in manufacturing. By going to Guatemala, we were also able to do our due diligence to verify that the rubber is bringing real social and ecological value to the region.” – Elissa Loughman, Manager of Product Responsibility at Patagonia