Seafolly: The Rise Of Swimwear Model Emma Stern-Nielsen

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posted by James Willmott

The blond bombshell with the smattering of freckles and larger-than-life smile is Emma Stern-Nielsen, Danish model and the latest face of the global 2017 campaign for Australian swimwear label, Seafolly. Emma’s unassuming style and emphasis on natural beauty make her the perfect fit to embody the timeless coastal vibes synonymous with Seafolly.

The Seafolly Summer collection has just landed and delivers bold yet feminine cuts, and a broad mix of frills, colour-blocking, floral prints, ties and cutouts to ensure there are a pair of swimmers for every body shape and preference. Shot on Queensland’s Cooloola Coast, the collection comes to life against a backdrop of white sand and turquoise ocean to deliver the perfect mix of castaway-versus-vacay vibes.

With the collection live on site, we were lucky enough to catch up with Emma to get a glimpse at what it was like to shoot in Australia with Seafolly, her take on health and fitness as an international model, and how Seafolly have supported her to embrace her natural beauty and quiet personality.

Join the conversation!

Emma, thanks for catching up!
Thanks for having me!

What essentials would we find in your beach bag on those long, hot summer days?
Good sun screen (a must!), a hair tie and of course a Seafolly bikini!

You are currently the face of Seafolly, what is your favourite piece from the latest Seafolly collection?
The white bikini that was styled with a super cool silver jacket. It fit me so well – and made me feel feminine and strong!

Who are your ideal holiday buddies?
Definitely my family, boyfriend and friends. But maybe not all on the same trip!


What is the best style advice that you’ve ever been given?
Be proud of who you are. I have never seen myself as the typical model in the sense that I am very shy and at times a bit of an introvert. Over the last three years I think the shoots I’ve enjoyed most (like Seafolly) have admired, appreciated and captured this unassuming quality about me.

How many bikinis do you own?
I really couldn’t tell you! However, I can say that I own a few more now than I did before the Seafolly shoot. It was hard not to love some of the pieces we shot in Australia!

On that note, tell us what it was like to shoot in Australia?
It’s amazing to visit a country so far away and see nature so amazingly pure… I haven’t experienced anywhere like it before. At the same time, I think it’s very interesting to be able to visit a country that far away and still feel at home and welcome. The Australian way of living is quite similar to the Danish way. Everyone is down to earth and really easy to be around. I also love the dry sense of humour. We also have it in Denmark, but I find it’s actually quite rare around the world!


How did you prepare for the shoot?
I try to always stay healthy and strong so my preparation is not very different from any other time. I don’t want to put my body into anything extreme or very different lifestyle for a job. I find that my body doesn’t react very well to that. I always try to stay in the same routines, I think that’s healthier in the long run.

How do you stay healthy and strong? Do you have a diet or training regime?
My diet is that I don’t believe in diets! I believe a natural and balanced relationship with food and exercise means everything. Nothing extreme is good for anything. I think we are all made to look different and what might work for me, is not going to work for someone else. I have one rule, never compromise with your own health or happiness. Have respect for your body but let yourself cheat and don’t worry too much about it. And for training, I like to run! It’s a great exercise, not only for the body but also for your mind.

Why did you decide to work with Seafolly?
My idea of natural beauty is very similar to Seafolly’s idea about women. I love that they brought me into the brand the way they did and let me express myself on the shoot! It’s an honor to be able to bring a little bit of my personality into the campaign and help shape the brand. To be honest, it’s rare to have that opportunity instead of just showing up and giving the superficial side. I am much more than just my looks and I feel they respect that in me and in women everywhere.


What do you love most about the brand?
I love that Seafolly have the same idea as me about the female body! We are not all made to look the same, so there should be a fit and a style for everyone.

What do you do in your time off?
The best thing I know when I am off is to put everything about modeling away. I think it is super important to do something in your spare time that has nothing to do with the fashion industry. To me, working as a model is my job and has nothing to do with my lifestyle. I think that is important to remember in order to preserve oneself.

Have you had any ‘pinch-me’ moments since you started modelling?
Every time I stand on an amazing location somewhere in the world that I never thought of visiting. It always reminds me of how lucky I am to have this job! For a long time, it had been a goal for me to be the face of a big brand like Guess. To be honest, it wasn’t until the first campaign was out that I realized how big it was. It is the first worldwide campaign that I shot. All of a sudden, I saw my picture in most of the big cities, in airports and windows of some major stores and all my friends were sending pictures of me from different holiday destinations. It was very overwhelming and I felt very proud while at the same time it felt very unknown to me. I don’t think I will ever get used to it.