Behind The Brand: Oakley

    posted by James Willmott

    Ever wondered what happens behind closed doors at your favourite labels? We’ve got you covered!

    Join us for the next installment of Behind The Brand – handcrafted episodes connecting you with the cultures, processes, creative spaces and key individuals behind your favourite brands; direct, exclusive and live to your very own screens.

    In this episode, we join Oakley‘s Training Manager, Boyd Wilson and the rest of the family and talk the brands iconic history, the global scale of its operations and the development processes behind some of the most recognised frames and lenses, as well as getting a lesson in the latest Prizm technology at their St Kilda based HQ.

    “Since starting in 1975, we’ve expanded to a company that owns about 1000 patterns pending worldwide and work globally through pretty much every major country and have a pretty big ethos on making our products that sit on every day shelves better and better each year. It’s all about functionality and design” – Boyd Wilson.


     *Film and edit by NSI Productions